Terminology - Media Buying

: The percentage or total number of unique individuals from a target population who saw your ad at least once during a specific period.

: The designated start and end dates for your advertising campaign. Pricing & Performance Models

: The total cost divided by the number of conversions (e.g., a sale or sign-up). media buying terminology

: The cost of reaching 1,000 people or impressions.

: The percentage of people who clicked your ad after seeing it. : The percentage or total number of unique

These acronyms define how you pay for your media and how you measure its success.

These terms measure the breadth and depth of how your ads are seen. : The cost of reaching 1,000 people or impressions

: An invitation-only auction for premium publisher inventory. Digital & TV Inventory Inventory : The total ad space available for sale.