Media Today: An Introduction To Mass Communication -

Developing the skill to identify who created a message and why.

💡 Use specific examples like Netflix’s algorithm or Disney’s acquisition of Marvel to ground your theoretical points in the real world. Media Today: An Introduction to Mass Communication

Analyze how digital platforms track user behavior to sell "predictive" data to advertisers. Developing the skill to identify who created a

How companies control everything from production to distribution. 2. The Audience as a Product Media Today: An Introduction to Mass Communication

The business of media (Ownership and Power).