Microsoft Buys Web Tv -

: The deal was valued at approximately $425 million in a combination of cash and stock. Strategic Intent :

: It provided a platform to promote core products like the Windows operating system and Internet Explorer browser. Technology and Evolution microsoft buys web tv

: Microsoft aimed to reach the 50% of U.S. households that did not own a PC but did own a television. : The deal was valued at approximately $425

: CEO Bill Gates viewed the partnership as a way to deliver "emerging forms of digital broadcasting" to consumers. households that did not own a PC but did own a television

: Shortly after the acquisition, Microsoft unveiled an improved "Plus" version with a 1.1GB hard drive and a TV tuner for picture-in-picture browsing.

: WebTV used a low-cost set-top box and a dial-up connection to allow users to browse the web and send email on a standard TV.

: In July 2001, Microsoft rebranded the service as MSN TV to align it with its broader MSN internet services. Legacy and Final Closure Microsoft Completes Acquisition of WebTV Networks - Source