Mobile Marketing Access

: Utilizing GPS data for real-time, area-specific targeting.

: Why consumers choose (or refuse) to engage with mobile ads.

: Identifies high-impact journals like the Journal of Marketing as key sources for breakthrough research. MOBILE MARKETING

: Explores "perceived usefulness" and "perceived ease of use" as primary drivers for consumer acceptance.

: Discusses how mobile marketing has become a strategic priority for firms, surpassing TV advertising in spend. : Utilizing GPS data for real-time, area-specific targeting

📍 : For the most recent trends, look for papers on ResearchGate or Emerald Insight tagged with "Mobile 2.0" or "Ubiquitous Marketing".

(PDF) Mobile marketing: conceptualization and research review : Utilizing GPS data for real-time

(2022)