: The book includes updated case studies (e.g., Coke's new CEO), "Challenge Case" summaries, and digital supplements like Pearson MyLab to reinforce learning. Critical Reception modern management: concepts and skills, global edition
Modern Management: Concepts and Skills (14th Edition) by Samuel C. Certo and S. Trevis Certo is widely regarded as a comprehensive and practical resource for both students and aspiring managers. Modern Management: Concepts and Skills (14th Ed...
: The text is traditionally organized around the four primary functions of management: planning, organizing, influencing, and controlling . : The book includes updated case studies (e
: This edition places significant emphasis on contemporary issues such as Corporate Social Responsibility (CSR), sustainability, diversity, and global management . Coke's new CEO)