Negative Keyword Report(1).xlsx Here

Instead of just listing terms, categorize them to show exactly who you are accidentally attracting.

Use a simple chart to show where your ads are showing up vs. where they should be. Negative keyword report(1).xlsx

Here are three creative ways to transform your raw data into a report that drives action: 1. The "Ghost Traffic" Narrative Instead of just listing terms, categorize them to

Terms like "DIY," "how to," or "training". Instead of just listing terms

Words like "free," "cheap," or "discount".

Identify terms from locations you don’t serve (e.g., "Canada" when you only ship to the US). 3. The "Conflict" Audit

Highlight the total wasted spend for each category to show the physical cost of "ignoring" these ghosts. 2. The "Searcher Intent" Map