: To billions, this logo represented the "indestructible" Nokia 3310 and the brand’s dominance in the early mobile era. The Digital Revolution (2023–Present)
Nokia’s origins date back to 1865 when engineer Fredrik Idestam established a wood pulp mill in southwestern Finland. The company took its name from the , which flows through the town of Nokia.
In 1966, a merger between Nokia, Finnish Cable Works, and Finnish Rubber Works formed the modern Nokia Corporation. This era birthed the visual identity most people recognize today: nokia logo
In February 2023, Nokia unveiled its first major brand overhaul in nearly 60 years at the Mobile World Congress.
: The 1967 logo introduced three black arrows pointing upward and right, symbolizing the company's move into the telecommunications industry. : To billions, this logo represented the "indestructible"
: As the company branched into rubber manufacturing in 1898, the logo shifted to include references to Finnish Rubber Works. The "Connecting People" Era (1966–2023)
: The first logo, created in 1866, featured a salmon fish , a tribute to the river that powered their mills. In 1966, a merger between Nokia, Finnish Cable
The story of the Nokia logo is a journey of constant reinvention, beginning not with a smartphone, but with a fish.
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