Non-designers Design Book Apr 2026

Contrast is about making elements that are different look different to add visual interest and direct the reader's eye.

Think of an invisible line connecting your text and images. 4. Proximity

Every item should have some visual tie to another element on the page. Non-Designers Design Book

If two items (fonts, colors, sizes) aren't the same, make them distinct.

If items are related, place them close together so they become one visual unit. Contrast is about making elements that are different

Repetition involves repeating visual elements throughout a design to create unity and consistency.

It ties together separate parts of a design (like a multi-page newsletter) so they feel like one cohesive piece. sizes) aren't the same

Bold fonts, specific bullet point styles, colors, or spatial relationships.