If you are writing a review or a blog post (like the "Off the Menu" selections often seen on YouTube or Instagram ), focus on the "insider" experience:
: Share how you found out about the item. Did a regular tip you off, or did the chef make it special for you?. Off the Menu
If you are writing for a restaurant, use sensory language to make these "secret" dishes feel like an exclusive privilege for loyal customers. If you are writing a review or a
: "Not everyone knows about our Truffle Mac & Cheese, but for those in the loop, it’s the ultimate comfort food upgrade. Just ask your server." but for those in the loop
Depending on your specific needs, here are three ways to "write up" this concept: 1. Marketing Secret Menu Items