Our Brand Is Crisis ❲8K❳

They focused on the idea that "Bolivia is in crisis" to position their candidate as the only "father figure" capable of handling the chaos.

Directed by Rachel Boynton, this film follows American strategists from the firm as they travel to Bolivia to manage the 2002 presidential campaign of Gonzalo Sánchez de Lozada ("Goni"). Our Brand Is Crisis

The team, including James Carville, used American-style media assaults, focus groups, and negative campaigning to rebrand an unpopular, elitist candidate. They focused on the idea that "Bolivia is