While it does not focus exclusively on a single site like paydaylendershop.co.uk, it provides a deep dive into how borrowers navigate the online lending landscape. Key insights from the research include:

An interesting academic paper that examines the cultural and social impact of the payday loan market in the UK is (2020).

The study sits within a broader UK market regulated by the Financial Conduct Authority (FCA), which has seen significant shifts in how credit brokers and direct lenders operate online.

You can read the full abstract and access the paper on ResearchGate .

It explores how indebted life is experienced through the mechanics of online banking and spending habits.