Penetrate 【REAL Edition】

: Merging with or acquiring competitors to instantly gain their customer base. Strategic Frameworks The Ansoff Matrix

: Adding new features to existing products to increase their appeal. penetrate

: Temporarily lowering prices to attract new customers. : Merging with or acquiring competitors to instantly

Market penetration is one of four key growth strategies in the Ansoff Matrix : penetrate

: Existing products in existing markets (lowest risk). Product Development : New products in existing markets. Market Development : Existing products in new markets.