Pinterest Buy It Button 【2026 Update】

Set up Rich Pins to ensure product details (price, availability) are updated automatically from your website. The Difference: "Save" vs. "Buy" Recapturing the Joy of Shopping with Pinterest

Customers can select product variants (size, color) and click "Add to Bag" or "Go to Checkout" to complete the transaction. pinterest buy it button

Upload your product catalog to Pinterest to make items automatically discoverable and shoppable, which enables features like Virtual Try-On and Shop tags. Set up Rich Pins to ensure product details

The Pinterest "Buy it" button (often referred to as or Shop Product Pins ) allows users to purchase products directly from a Pin without leaving the Pinterest app or website. It is a powerful, high-intent shopping feature designed to turn inspiration into impulse purchases. Key Features of Pinterest Shopping Upload your product catalog to Pinterest to make

Studies show 90% of purchases from these pins often come from new customers, making it an excellent tool for brand discovery. How to Get Started (For Merchants)

Users can search for specific items, such as a "jacket," and filter results using the blue "$" sign to find items within a certain price range.

The easiest method is to use a partner platform like Shopify, which allows you to integrate your catalog and enable the Pinterest sales channel.