Popcaan - Never Sober (official Video) -

: Critics described it as having an "early-MTV" feel—straightforward, festive, and blissed-out, focusing on the energy of the crowd rather than complex special effects. 🎵 Song Meaning & Production

The video, premiered via Noisey , follows a hedonistic loop typical of the "Unruly Boss" lifestyle: Popcaan - Never Sober (Official Video)

: It starts with Popcaan waking up and immediately grabbing a bottle of Hennessy. He moves through various outdoor events, amassing a larger entourage of women and fans as the day progresses. : Critics described it as having an "early-MTV"

"Skinny" refers to his physical frame; "frass" is Jamaican slang for being high or intoxicated. "Skinny" refers to his physical frame; "frass" is

Watch the official music video for Popcaan's summer anthem, 'Never Sober': Popcaan - Never Sober (Official Video) PopcaanVEVO YouTube• Apr 11, 2016 🎬 Video Overview

Explicitly states the theme of perpetual intoxication and elevated status. "Unruly no use Ammens powder."