Press Release [2025]

Journalists often decide within 10 seconds if a release is worth pursuing.

: If your first sentence doesn't answer why the general public should care, it likely won't be read. PRESS RELEASE

To produce an interesting press release, you must treat it like a "story starter" rather than a dry announcement. The goal is to provide a journalist with a compelling narrative that they can easily adapt into a news article. 1. Identify a Genuine "Hook" Journalists often decide within 10 seconds if a

: Incorporate interesting statistics, exclusive research, or powerful results to provide immediate credibility. 2. Structure for Skimmability PRESS RELEASE

Before writing, ensure your news is actually —meaning it is new, surprising, or solves a problem.

Guide to Writing A Press Release - Bottle Bill Resource Guide