An instantaneous auction process where ad impressions are sold on a per-impression basis. When a user loads a page, their data is analyzed and advertisers bid for the slot in milliseconds.
Used by publishers to manage and auction their inventory. programmatic buying 2017
Repositories for audience data used to refine targeting. Key Market Trends in 2017 An instantaneous auction process where ad impressions are
By late 2016 and into 2017, programmatic spending was projected to more than double, growing from $19 billion to over $42 billion by 2020. Consumer-Centric Programmatic Advertising - ResearchGate programmatic buying 2017
Programmatic buying is the purchase of digital ad space using software and algorithms rather than manual negotiations.
Used by advertisers to manage bids and budgets.