Programmatic Direct Buy -

: Advertisers and publishers agree on a fixed Cost Per Mille (CPM) before the campaign goes live.

: It replaces traditional manual processes, such as phone calls, emails, and physical Insertion Orders (IOs), with automated software for trafficking and reporting. programmatic direct buy

Get started with Programmatic Direct - Google Ad Manager Help : Advertisers and publishers agree on a fixed

: The buyer gets "first look" at inventory at a pre-negotiated price but is not obligated to buy every impression. Key Benefits such as phone calls