Propaganda Вђ“ Edward L. Bernays - Whale — Tested & Working

This event was a precursor to the ideas he formalized in his 1928 book, . He believed:

: Rather than simply buying a newspaper ad for the play (direct advertising), Bernays used a "third-party" method. He framed the whale as a scientific curiosity and a massive news event. Propaganda – Edward L. Bernays - Whale

Early in his career as a Broadway promoter, Bernays was tasked with generating buzz for a play. To capture the public’s imagination, he orchestrated a dramatic event centered around a whale: This event was a precursor to the ideas