The video and song served as a "victory lap" after her highly publicized split from her former record label.
RAYE and the crew wore POV cameras while visiting actual clubs to capture authentic "real-life" footage. raye_070_shake_escapism_official_music_video
It became RAYE's first UK #1 single and her first entry on the US Billboard Hot 100. The video and song served as a "victory
The directors used the same locations for both the "real" night-out footage and more "considered" setups to visually mirror the difference between what’s happening and the narrator's hazy mental state. 👠 High-Speed Heartbreak The directors used the same locations for both
She famously ran a 150-meter dash while wearing 5-inch heels to capture the "manic" energy of the song's ending.
RAYE co-directed the video with Otis Dominique to ensure it served as an "honest depiction" of a dark, messy period in her life. 🏆 Impact and Accolades
"Escapism." wasn't just a visual feat; it was a career-defining moment for RAYE as an independent artist: