[s3e1] Start Spreading The News Page

: Struggles to manage her new independent talent agency with efficiency.

: The couple is shown using awkward "therapy language" to navigate their strained relationship, reflecting their ongoing attempts to work through their issues from Season 2. Key Themes and Reception [S3E1] Start Spreading the News

BoJack travels to New York City to promote his "dream film" under the strict guidance of Oscar-winning publicist . While the press tour is designed to position BoJack for an Academy Award, he finds the endless cycle of repetitive interviews exhausting and superficial. : Struggles to manage her new independent talent

: Throughout the tour, journalists frequently suggest that his former sitcom, Horsin' Around , was poor quality. This forces BoJack to confront the reality that he may have to distance himself from his past fame to secure a future as a serious actor. While the press tour is designed to position

is the first episode of the third season of the Netflix adult animated series BoJack Horseman , which originally aired on July 22, 2016. The episode sets a somber but satirical tone for the season, following BoJack as he navigates the high-stakes press circuit for his new film, Secretariat . Plot Summary

: BoJack is still deeply haunted by his actions in New Mexico during the previous season. During a drug-and-alcohol-fueled evening in New York, he accidentally confesses a "terrible thing" he did to a journalist, potentially jeopardizing his entire Oscar campaign. Subplots :