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Take A LookThe song and video marked a turning point in Smith's career, eventually earning them Record of the Year and Song of the Year at the 57th Annual Grammy Awards.
: Director Jamie Thraves noted that the idea for the video came from Smith, aiming for a simple, emotional connection rather than something "clever".
: The use of a choir reflects the song's gospel influences—a sound Smith achieved in the studio by layering their own voice many times to create a "faux choir" effect. A Decade of Evolution