Igor realized then that Eduard Surovyi wasn't just a meme; he was a universal language of chaos.

The phrase "skachat zvuki eduard surovyi" (download Eduard Surovyi sounds) refers to the comedic alter-ego of Russian comedian Garik Kharlamov . Eduard Surovyi is a "bard" character known for his absurd, often vulgar, and hilariously short songs performed on the show Comedy Club .

The next morning, in a silent, high-stakes board meeting, Igor’s phone screamed at maximum volume in Surovyi’s signature gravelly voice: "SIII-YAAAAA!" followed by a nonsensical rhyme about a lonely turnip.