Even in mature sectors, there is a push for "clean labels," organic sprouted grains, and gluten-free options.
Consumers are choosing snacks for specific benefits, such as gut health (prebiotics) or brain-boosting (nootropics). snack mature tube
Brands are adding "swicy" (sweet and spicy) flavors—like hot honey or Korean gochujang—to mature categories like pretzels and nuts. Even in mature sectors, there is a push