A Plane: Snakes On

Before "going viral" was a standard marketing strategy, Snakes on a Plane became an omnipresent Internet sensation .

Released in 2006, is more than just a B-movie; it remains a landmark study in how Internet hype can create a cultural phenomenon that doesn't always translate to the box office. Starring Samuel L. Jackson , the film was born from a simple, high-concept premise that took the early web by storm. The Story & Origin

The plot is as literal as its title: after witnessing a murder by a mob boss, Sean Jones (played by Nathan Phillips) is escorted by FBI agent Neville Flynn ( Samuel L. Jackson ) on a flight to Los Angeles to testify. To prevent him from reaching the trial, the mobster unleashes a crate of hundreds of onto the aircraft.

Fans were so obsessed with the title that they created their own trailers, posters, and songs before the film even came out.