: Friction is the enemy of conversion. Purchases completed natively within a social app have a 2.8% conversion rate , compared to just 1.7% when users are redirected to an external site.
In 2026, the boundary between "scrolling" and "shopping" has effectively vanished. Social media has transitioned from a brand-discovery tool into a high-performance retail engine, with the global social commerce market projected to reach this year. social media buying statistics
: The global social commerce market is expected to grow by 13.7% year-over-year, reaching approximately $1.09 trillion in 2026. : Friction is the enemy of conversion