Use LUTs (Look-Up Tables) to give your video a consistent aesthetic. Since .MOV files (ProRes) are "thick" with data, you can push the colors further without the image breaking.
If your camera or smartphone allows you to choose between .MP4 and .MOV, here is how to optimize the latter: squirt video .MOV
Lifestyle content lives or dies in the first 3 seconds. Plan a visual "wow" moment or a compelling question to open. Use LUTs (Look-Up Tables) to give your video
While you record in .MOV for quality, you might need to export differently depending on where the video is going: High-bitrate .MOV or .MP4 (H.264/H.265). squirt video .MOV