You can present a "Brandometer" feature that asks users to rate their brand (1–10) across Neumeier’s five essential disciplines:
Create a "Zig vs. Zag" comparison list for your industry. List the "Zigs" (what every competitor does, like "minimalist packaging" or "subscription models") and challenge users to come up with one radical "Zag". The Brand Gap
Take your brand’s logo and swap it with a competitor's logo on your website or packaging. You can present a "Brandometer" feature that asks
If you can't use the word "ONLY" honestly, you are competing on features rather than identity. 4. The "Zag" Interactive Quiz The Brand Gap