To Great Logos - The Guide

It sticks in the mind. This is often achieved through a unique "hook"—one specific element that is unexpected or clever.

Geometric forms that don’t represent a specific object but convey a "feeling" (e.g., Adidas, Pepsi, Nike ). These allow you to assign your own meaning to the shape. 3. The Psychology of Color and Shape The Guide To Great Logos

Creating a great logo isn't about one "aha!" moment; it’s a process of elimination. It sticks in the mind