Them Apr 2026

being the "industry standards" that tell you you're doing it all wrong.

The biggest mistake we make is assuming "they" have a secret map we don't. We try to mirror their voice, adopt their strategies, and chase their audience. But by the time you've successfully copied someone else, they've already moved on. being the "industry standards" that tell you you're

will always be there. There will always be someone faster, louder, or better funded. But they will never be you . So, let them do their thing. You have work to do. AI responses may include mistakes. Learn more A Guide On Creating & Maintaining a Solid Blog But by the time you've successfully copied someone

When you build your brand or business based on a reaction to , you aren't in the driver's seat—they are. To build something that lasts, you have to stop playing defense. But they will never be you

Beyond "Them": Why Your Biggest Competition is Yesterday’s Version of You We spend a lot of time talking about .

being the critics in the comments section who don't see the vision.