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Hakkımızda Yazarlar Ödüllerimiz Künye Gizlilik İletişim

Whether you’re buying a pack of gum or a new car, your brain follows a specific path to get to the "Buy" button. Understanding the helps businesses meet customers exactly where they are. 1. Problem Recognition (The Spark)

The consumer has picked a winner. However, two things can still get in the way:

Some buyers care more about style, while others care more about durability.