Real-life Nike executives played themselves in the film as part of the agency's big pitch.
Released on December 15, 2000, and directed by the legendary , this film became a massive box-office hit, earning over $374 million worldwide . It stars Mel Gibson as Nick Marshall, a chauvinistic advertising executive, and Helen Hunt as Darcy McGuire, his talented new boss and rival. The Premise What Women Want(2000)
Initially, Nick uses this power to steal Darcy's ideas and manipulate the women in his life. Real-life Nike executives played themselves in the film