When Did Chrysler Buy Jeep Here

While AMC owned other brands like and Renault , Chrysler’s primary target was Jeep, which at the time was a profitable niche brand with a dedicated following. The Context of the Buyout

In the mid-1980s, Chrysler was the only "Big Three" American automaker without an lineup. Seeing the rising popularity of the segment, Chrysler Chairman Lee Iacocca pushed to acquire Jeep because it was easier than building a new SUV brand from scratch. The timing was perfect for several reasons: when did chrysler buy jeep

Chrysler bought on August 5, 1987 , as part of a $1.5 billion acquisition of the American Motors Corporation (AMC) . While AMC owned other brands like and Renault