A newer way to buy, these platforms allow you to research, compare, and sometimes purchase annuities entirely online.
Captive agents can only sell products from their own company, meaning they won't show you potentially better rates from a competitor. 2. Independent Brokers and Financial Advisors
Known for a simplified, jargon-free online experience and low-risk fixed annuities.
Some brokers work on commission, which could influence their recommendations. 3. Banks and Credit Unions
Tech-savvy DIYers who want to avoid sales pressure and high commissions. Key Platforms: