: Highly motivated by personal enjoyment (96.3%) and community belonging (38%). They are the most active buyers of digital art and collectibles like luxury sneakers.
: Online sales are now an essential pillar, with 83% of collectors having purchased art online. Social media, particularly Instagram, is a major channel, used by 51% of collectors for purchases. who buys art
: One in five HNWIs collect art. In 2024, female HNWI collectors outspent their male counterparts by 46%, showing a strong preference for works by female artists and newly discovered talent. : Highly motivated by personal enjoyment (96
: These groups are the most active in digital spaces, with 64% of next-gen collectors preferring to discover new artists via their phones. Social media, particularly Instagram, is a major channel,
: New York remains the global epicenter, accounting for up to 90% of U.S. sales value. However, regional hubs in the Western U.S. (California, Washington) now account for 35% of overall U.S. art spend.
: A lack of visible pricing is a major hurdle for 62% of online buyers. As a result, galleries are increasingly adopting "price visibility" to cater to this demand.
New buyers are transforming gallery sales: are they ... - Art Basel