Who Buys Engagement Rings · Genuine

Traditional roles are evolving, particularly within LGBTQ+ communities and modern heterosexual pairings.

The profile of who buys engagement rings has shifted from traditional norms to a diverse landscape of generations, gender roles, and relationship types. While men still make up the majority of buyers at roughly , women now represent approximately 14% of the market . 1. Generational Demographics who buys engagement rings

These groups buy rings less frequently, often for second marriages or upgrades. Baby Boomers are the least likely to view an engagement ring as a "high importance" item, with only 1.3% ranking it as a top priority. 2. Financial Profiles Carrying debt is common among buyers

A smaller but growing segment focused on affordability and contemporary designs. They are highly reliant on social media for education, with 79% using platforms like TikTok and Instagram for research compared to 63% of Millennials. 70% report existing debt

Carrying debt is common among buyers; 70% report existing debt , which significantly influences their final budget.

Over 53% of buyers report a household income of $100,000+ . However, the broader market includes those earning between $35,000 and $125,000.

In 2025, the average spend on an engagement ring rose to $7,364 , a nearly 10% increase from the previous year. 3. Modern Gender & Relationship Trends