Who Buys Rings 🆓 📌

: This group accounts for roughly 45% to 59% of engagement and custom ring purchases. They are often dual-income households with a median income of $75,000–$100,000+.

: Typically in their early 30s, these buyers are often status-driven, married with children, and likely to be in the top 25% income bracket. who buys rings

: Comprising about 35% of the market, this segment is highly influenced by social media (TikTok, Instagram). They prioritize ethical sourcing, lab-grown diamonds, and unique, non-traditional designs like "salt-and-pepper" diamonds. : This group accounts for roughly 45% to