Who Says Elephants Can't Dance? -

: Gerstner’s most famous insight is that "Culture isn't just one aspect of the game—it is the game". He fought the insular, bureaucratic "hothouse" culture of IBM to refocus employees on the external marketplace.

: Early in his tenure, Gerstner famously stated, "The last thing IBM needs right now is a vision," emphasizing that the company needed to fix its fundamental operations before dreaming of the future. Who Says Elephants Can't Dance?

When Lou Gerstner took over as CEO in 1993, IBM was a "corporate dinosaur" on the verge of being broken up after losing $16 billion in just three years. The book chronicles how Gerstner rejected the popular "vision" of dismantling the company and instead focused on execution, customer-centricity, and a radical cultural overhaul to save the American icon. : Gerstner’s most famous insight is that "Culture