Generative AI is shifting from a novelty to a necessity, enabling personalized content, improved recommendations, and efficient production.

Based on 2025–2026 industry data, the media and entertainment sector is undergoing a profound transformation driven by digital integration, audience fragmentation, and the rise of "superfans." The industry is transitioning from a peak-content era to a value-driven ecosystem where engagement metrics (time spent, interaction) are eclipsing pure content spend.

Free report: A New Era of Engagement in Media & Entertainment

The global media and entertainment market is projected to expand from roughly USD 4.56 trillion in 2025 to over USD 7 trillion by 2035.

Digital media led with over 52% revenue share in 2025, with streaming platforms continuing to advance.

Free Ad-supported Streaming TV (FAST) is gaining significant traction. Roughly 68% of subscribers now pay for, or use, ad-supported tiers, driven by price sensitivity.