“I really did like it because I learned a ton... I think he really twisted the notion of what George Orwell was trying to get at—a lot of what this book does is in fact flirting the very edges of Orwellian language.” Goodreads · 19 years ago
: Luntz outlines "Ten Rules of Successful Communication," emphasizing simplicity, brevity, credibility, and aspiration. He advocates for using "small words" and "short sentences" to ensure clarity. Words That Work, Revised, Updated Edition: It's...
“Full of practical techniques and strategies, it equips readers with the necessary tools to communicate effectively and achieve desired outcomes.” Blinkist “I really did like it because I learned a ton
: While praised for its practical techniques, some critics argue the advice can feel like a manual for manipulative "doublespeak" or partisan positioning. Others find the narrative repetitive, though they acknowledge the underlying principles are valid. “Full of practical techniques and strategies, it equips