Matcha.zip Guide

A high-quality photo in a classic setting, like a library or a minimalist café, focusing on the texture of the sweater and the color of the drink.

The "matcha and quarter-zip" trend—often referred to as —marks a shift in men's internet fashion from the athletic "Nike Tech" aesthetic to a more refined, "old money" look. The trend went viral in late 2025 after a TikTok by Jason Gyamfi declared, “We don't do Nike Tech, we don't do coffee; it's straight quarter-zips and matchas around here”. Here are a few ways to create a post for this trend: Option 1: The "I've Upgraded" Post (Classic Trend Style) matcha.zip

"We don't do Nike Tech and coffee no more. It's straight quarter-zips and matchas around here. We upgraded in life; we wear glasses now 🍵👓" A high-quality photo in a classic setting, like